2026 Festival Partners
2026 Festival Partners
2026 Festival Partners
Denver Beer Company
Denver Beer Co. is founded on the core belief that beer is serious fun. As a Denver flagship for over a decade, the brewery lives its mission of providing a means to foster friendships, inspire conversations, and enhance the enjoyment of life. Denver Beer Co. brews for everyone, creating approachable, delicious, award-winning beers to pair with any moment when the stoke is high. The brewery is committed to Colorado and activates this mantra through the use of sustainable brewing practices, community building, engagement and charitable support.
Stem Ciders
Stem Ciders is a craft cidery headquartered in Lafayette, Colorado. Founded in 2013 by Eric Foster and Phil Kao, two passionate entrepreneurs with a deep appreciation for craft, and a strong commitment to reviving the cider tradition, Stem produces cider founded on three main principles: quality, style, and tradition. From the first batch of cider produced in 2011, now known as Real Dry Apple Cider, to their seasonal ciders and monthly Firkin experiments, Stem is committed to producing the highest quality cider that brings those traditions to the forefront.
Howdy Beer
Howdy isn’t about trends or status, where you’re from or what’s in your wallet—it’s about a good time, a cold beer, and the freedom to be yourself and enjoy a cold one after a hard day’s work.
Great Divide Brewing Company
A Colorado legacy brand, proud to carry forward a tradition of brewing bold, authentic flavors crafted the classic way—honoring heritage, quality, and the pioneering spirit of the Rockies.
Upslope Brewing Company
Upslope Brewing is a Boulder-based craft brewer with 17 years experience brewing clean, flavorful beers that are easy to enjoy on any occasion. With a focus on quality, accessibility, and great value, Upslope makes craft beer approachable for everyday drinkers and adventure seekers alike.
Tullamore D.E.W.
Tullamore D.E.W. is the second largest Irish whiskey brand in the world in one of the fastest growing categories. Known the world over for its smooth and gentle complexity, Tullamore D.E.W. is the original triple blend Irish whiskey, the first to pioneer a blend of all three styles of Irish whiskey, grain whiskey, malt whiskey and pot still whiskey. These three spirits come together to create an unrivaled taste and character like no other in the category.
Founded in 1829 in the town of Tullamore and inspired by the vision of Daniel E. Williams whose initials live on each bottle to this day - Tullamore D.E.W. has perfected the art of blending whiskey with over 50 industry awards in the last 10 years alone.
Tullamore D.E.W. is made in the town of Tullamore, located in the heart of Ireland, county Offaly. Tullamore D.E.W. has an ABV of 40% and SRP of $24. For more information on Tullamore D.E.W., please visit www.TullamoreDew.com and follow on Instagram @tullamoredew.
Reyka
Reyka Vodka is made in Iceland but also made of Iceland, proudly embodying all of the country’s awe-inspiring offerings in its liquid production. As the first-ever vodka distilled in Iceland, the use of Icelandic spring water, some of the cleanest water in the world, provides the base for Reyka Vodka resulting in a clean, crisp taste. Lava rocks from nearby fields are also used as a resourceful and efficient filtration system as the natural material has no tolerance for impurities. And finally, to achieve its unparalleled smoothness from just a single distillation, a rare Carter-Head Still is employed, the first and only one of its kind used to distil vodka. The Reyka Vodka distillery is located just outside Reykjavik and is powered using geo-thermal energy from the steam of nearby hot springs. This geo-thermal energy captured from deep in the earth supplies power without adding contaminates to our vodka and the world. Made in preciously small batches to ensure the utmost quality, Reyka Vodka is 40% ABV and has an SRP of $22.99. Reyka Vodka received the Vodka Trophy during the 2011 International Wine & Spirits Competition and the Double Gold for the 2019 International Spirits Challenge.
For more information, visit www.reyka.com.
Hendrick’s Gin
Hendrick’s Gin is handcrafted in Scotland in small batches with a distinct blend of 11 fine botanicals and marvelous infusions of rose and cucumber, producing a curiously delicious gin with a delightfully unique aroma.
Since its inception, Hendrick’s has established itself as the world’s most unusual gin. Redefining the category with its pioneering approach to flavor and by embracing intelligent wit and sophisticated eccentricity, Hendrick’s challenges curious cocktail connoisseurs to take a similar path of peculiarity and authenticity.
In addition to Hendrick’s Gin and the newly-debuted Another Hendrick’s Gin, the brand’s offerings include Hendrick’s Orbium, as well as previous limited-edition innovations from Master Distiller Lesley Gracie’s Cabinet of Curiosities, including Hendrick’s Neptunia, Hendrick’s Flora Adora, Hendrick’s Grand Cabaret, and Hendrick’s Oasium.
Hendrick’s Gin has an ABV of 44% and an MSRP of $34.99. For further information, visit www.hendricksgin.com/us/. Please drink the unusual responsibly.
AllTrails
AllTrails is the app for exploring the outdoors. We help people spend more time outside by connecting them to their next adventure. Home to the world’s largest outdoor community, with members and trails around the globe, you can find AllTrails in the Apple App Store, Google Play Store, and at alltrails.com.
Taylor Guitars
Founded in 1974, Taylor Guitars is one of the world’s leading manufacturers of acoustic guitars. Renowned for blending an innovative use of modern technology with a master craftsman’s attention to detail, Taylor guitars are widely considered among the best sounding and easiest to play in the world. Many of today’s leading musicians make Taylor their guitar of choice, including Jason Mraz, Zac Brown, Shawn Mendes, and Taylor Swift, among many others.
Good Bru
Good Bru takes a different approach to gut health. It’s an organic functional symbiotic made in Denver, CO that fits into your daily routine and supports those good microbes your mama gave you at birth. Tasteless and backed by over 25 clinical studies you can stir it right into your morning cup of joe.
Eco-Products
The idea probably hit Steve Savage while standing on top of a Colorado 14’er or while traveling across the rolling plains of Kansas where he went to College. His idea was to bring high quality eco-friendly products to the Boulder business community. In 1990, Steve took the orders, delivered the goods, counted inventory, and maintained the delivery van. It was several years before Steve rewarded himself the luxury of hiring an employee. Now, Eco-Products has over 60 employees in the Corporate office alone. As consumers’ environmental consciousness expanded, so did Eco-Products. Today Eco-Products sells over 100 different products to all fifty states, Canada, and Mexico. They grew from a small, eco-friendly distributor into the most recognized brand of environmental foodservice products nationwide, always ‘walking the talk’.
Boulder Medical Center
The Boulder Medical Center was founded in 1949 by 10 doctors who wanted their patients to have access to a wide spectrum of primary and specialty care under one roof. Almost 70 years later, we have expanded to over 75 providers and 300 support staff who practice in locations throughout Boulder County. Although our numbers have grown through the years, we’re still independently owned by our physicians, which gives us the freedom to put patients’ needs first. We’re committed to our mission of engaging our patients in high-quality, compassionate health care
The Bud Depot
The Bud Depot Dispensary is proud to be Lyons’s only independently operated, locally owned dispensary. Established in 2009, we take the time to help locals and visitors find the right cannabis products for their needs.
Stop by during RockyGrass or Folks Festival with your wristband and enjoy a joint with any purchase for just $0.01.
Sould Full Bloom
Soul Full Bloom is a Colorado-based nonprofit entheogenic church dedicated to microdosing education, nervous system healing, and the science of coming home to yourself. Founded on the belief that disconnection is the epidemic of our time, Soul Full Bloom bridges clinical wisdom with integrative, embodied practice, connecting a community rooted in curiosity, safety, and whole-person wellness. As a proud Colorado neighbor, Soul Full Bloom is honored to gather with the Festivarian community in Lyons, where music, land, and belonging remind us what it feels like to be fully alive.
Banjo Studio
Based in downtown Loveland, Colorado, Banjo Studio is a premier specialist in high-quality, North American-made instruments, offering an exceptional selection of 5-string resonator, openback, tenor, and custom banjos from acclaimed brands like Deering, Rickard, Ome, Pisgah, Ode, Sullivan and Starr. Welcoming musicians for personalized in-person sessions, the shop ensures every instrument is fully set up and ready to play straight out of the box! More than just a retail store, they passionately foster the picking community by providing top-tier accessories, an engaging podcast, and a valuable resource for up-to-date banjo information. Stop by the Sponsor booth and check out our collection.
Edward Jones
Advice for your financial well-being.
Your financial life can feel aligned, calm and true to you with a holistic approach that honors your values and the life you want to live. My approach is judgment-free, human-first and grounded in compassion. Together, we can:
You don’t need everything organized. You don’t need to know where to start.
Tell me what you want your life to look like, and we’ll walk the path there together.
I am rooted in Colorado and Maryland, and I work with clients across the country. I chase powder days on my snowboard, marvel at the natural world, value inner adventures as much as outdoor ones, and drink more tea than is humanly possible.
Socorro Tequila
Crafted from 100% Blue Weber agave, Socorro Tequila is pure, balanced, and true to the spirit itself. Sip it neat to savor the natural flavors or mix it into your favorite cocktail. The character of the agave still shines through. This is honest tequila, traditionally made with love, craft, history, and appreciation for what tequila should be. No additives. Nothing unnecessary. Just exceptional tequila in your glass. Agave. Water. Yeast. That’s it.
At Colorado’s own Zeal Optics, we build the highest quality eyewear for people like us who live for outdoor adventure. But that is just the beginning of our adventure. We focus on more than just being an eyewear company. Just like Planet Bluegrass, we are guided by a simple set of beliefs: Use Less, Give Back, Explore More.
Meier Skis
Meier Skis, based in Denver, Colorado, manufactures skis out of locally harvested Colorado Aspen and Pine Beetle Kill resulting in an award winning light and poppy ride. The handmade manufacturing process combined with the use of locally sourced materials may very well make Meier Skis the most sustainable ski manufactured in the world. Meier Skis, handmade skis from Colorado trees.
OZO Coffee
OZO Coffee Roasters is a retail operator & roaster based in Boulder, Colorado. OZO was founded in 2007 & began roasting their own beans in 2009. Their founders created OZO with a community first focus and a mission to connect diverse communities through coffee, all around the world!
Lost Identity Beverage Co.
Lost Identity Beverage Company was founded in Vail, Colorado by Ryan & Nathan. Two longtime friends and bar tending industry veterans. We draw inspiration from our love of the culinary & beverage arts. While crafting a wide variety of beverages full of quality and characteras bartenders we knew we had something that we wanted to share
Eldorado Natural Spring Water
Eldorado Natural Spring Water is sourced from a spring nestled in the foothills of the Colorado Rocky Mountains. Naturally purified as it rises through layers of sandstone under its own artesian pressure, the water is bottled with the utmost care — untouched by chemicals or artificial treatment. Pure, pristine, and celebrated by many as the best-tasting water in the world.
Interested in Becoming a Festival Partner?
If your company or organization has a sustainability, music, or outdoor focus and you are interested in partnering, please contact us at [email protected].
Colorado Music Business Organization (COMBO)
COMBO’s mission is to educate musicians about the business of making a living in the music industry. It is the educational, support and networking resource for musicians in Colorado.