2026 Festival Partners
2026 Festival Partners
2026 Festival Partners
Denver Beer Company
Denver Beer Co. is founded on the core belief that beer is serious fun. As a Denver flagship for over a decade, the brewery lives its mission of providing a means to foster friendships, inspire conversations, and enhance the enjoyment of life. Denver Beer Co. brews for everyone, creating approachable, delicious, award-winning beers to pair with any moment when the stoke is high. The brewery is committed to Colorado and activates this mantra through the use of sustainable brewing practices, community building, engagement and charitable support.
Stem Ciders
Stem Ciders is a craft cidery headquartered in Colorado and known for its adventurous spirit. The story began in a Denver garage when two friends shared a love of cider and a mission to spread the enjoyment. With a nod to heritage and a spirit of rebellion, they honored cider traditions while challenging the boundaries.
Stem Ciders has grown nationally, but remains true to the original principles - good company, fearless innovation, and real quality. The company supports local communities, creatively invents new flavors, and carefully selects the best ingredients. Stem Ciders has grown to become a local favorite, and welcomes all to join in the adventure.
Howdy Beer
Howdy isn’t about trends or status, where you’re from or what’s in your wallet—it’s about a good time, a cold beer, and the freedom to be yourself and enjoy a cold one after a hard day’s work.
Upslope Brewing Company
Upslope Brewing is a Boulder-based craft brewer with 17 years experience brewing clean, flavorful beers that are easy to enjoy on any occasion. With a focus on quality, accessibility, and great value, Upslope makes craft beer approachable for everyday drinkers and adventure seekers alike
Great Divide Brewing Company
A Colorado legacy brand, proud to carry forward a tradition of brewing bold, authentic flavors crafted the classic way—honoring heritage, quality, and the pioneering spirit of the Rockies.
Tullamore D.E.W.
Tullamore D.E.W. is the second largest Irish whiskey brand in the world in one of the fastest growing categories. Known the world over for its smooth and gentle complexity, Tullamore D.E.W. is the original triple blend Irish whiskey, the first to pioneer a blend of all three styles of Irish whiskey, grain whiskey, malt whiskey and pot still whiskey. These three spirits come together to create an unrivaled taste and character like no other in the category.
Founded in 1829 in the town of Tullamore and inspired by the vision of Daniel E. Williams whose initials live on each bottle to this day - Tullamore D.E.W. has perfected the art of blending whiskey with over 50 industry awards in the last 10 years alone.
Tullamore D.E.W. is made in the town of Tullamore, located in the heart of Ireland, county Offaly. Tullamore D.E.W. has an ABV of 40% and SRP of $24. For more information on Tullamore D.E.W., please visit www.TullamoreDew.com and follow on Instagram @tullamoredew.
Reyka
Reyka Vodka is made in Iceland but also made of Iceland, proudly embodying all of the country’s awe-inspiring offerings in its liquid production. As the first-ever vodka distilled in Iceland, the use of Icelandic spring water, some of the cleanest water in the world, provides the base for Reyka Vodka resulting in a clean, crisp taste. Lava rocks from nearby fields are also used as a resourceful and efficient filtration system as the natural material has no tolerance for impurities. And finally, to achieve its unparalleled smoothness from just a single distillation, a rare Carter-Head Still is employed, the first and only one of its kind used to distil vodka. The Reyka Vodka distillery is located just outside Reykjavik and is powered using geo-thermal energy from the steam of nearby hot springs. This geo-thermal energy captured from deep in the earth supplies power without adding contaminates to our vodka and the world. Made in preciously small batches to ensure the utmost quality, Reyka Vodka is 40% ABV and has an SRP of $22.99. Reyka Vodka received the Vodka Trophy during the 2011 International Wine & Spirits Competition and the Double Gold for the 2019 International Spirits Challenge.
For more information, visit www.reyka.com.
Hendrick’s Gin
Hendrick’s Gin is handcrafted in Scotland in small batches with a distinct blend of 11 fine botanicals and marvelous infusions of rose and cucumber, producing a curiously delicious gin with a delightfully unique aroma.
Since its inception, Hendrick’s has established itself as the world’s most unusual gin. Redefining the category with its pioneering approach to flavor and by embracing intelligent wit and sophisticated eccentricity, Hendrick’s challenges curious cocktail connoisseurs to take a similar path of peculiarity and authenticity.
In addition to Hendrick’s Gin and the newly-debuted Another Hendrick’s Gin, the brand’s offerings include Hendrick’s Orbium, as well as previous limited-edition innovations from Master Distiller Lesley Gracie’s Cabinet of Curiosities, including Hendrick’s Neptunia, Hendrick’s Flora Adora, Hendrick’s Grand Cabaret, and Hendrick’s Oasium.
Hendrick’s Gin has an ABV of 44% and an MSRP of $34.99. For further information, visit www.hendricksgin.com/us/. Please drink the unusual responsibly.
AllTrails is the app for exploring the outdoors. We help people spend more time outside by connecting them to their next adventure. Home to the world’s largest outdoor community, with members and trails around the globe, you can find AllTrails in the Apple App Store, Google Play Store, and at alltrails.com.
Natural Life
Natural Life is a women’s lifestyle brand that makes irresistible treasures with a free spirit style and positive vibe… everything from clothes and accessories to cute things for your home & perfect little gifts! We call our products “treasures” because they are things you stumble upon while out and about and just can’t resist… whether it’s a saying that speaks to you, a perfect little gift for a friend or family member…or something to wear or put in your home that makes everyday life more fun!
We believe that it’s the little things that mean the most, that kindness really does matter, you should always be yourself, do what you love and try to make the world a better place. We love to inspire people to Give & Live Happy! Shop now at www.naturallife.com
Klean Kanteen
Klean Kanteenis a Chico, California–based company that has been creating durable, stainless-steel drinkware since 2004. Focused on replacing single-use and plastic bottles, their products are designed to be long-lasting, reliable, and easy to bring along wherever the day leads. With a commitment to quality, sustainability, and thoughtful design, Klean Kanteen is a certified B Corporation, a member of 1% for the Planet, and Climate Neutral Certified, building products that support everyday use, from time spent outdoors to moments shared with friends and community.Driven by a belief in protecting the places we gather and enjoy, Klean Kanteen helps make it easier to reduce waste, so we can all spend more time focusing on the music, the mountains, and the moments that bring us together.
Zeal Optics
At Colorado’s own Zeal Optics, we build the highest quality eyewear for people like us who live for outdoor adventure. But that is just the beginning of our adventure. We focus on more than just being an eyewear company. Just like Planet Bluegrass, we are guided by a simple set of beliefs: Use Less, Give Back, Explore More.
WrovenDen
Born from a love of travel and the mountains of Crested Butte, Colorado, WrovenDen
makes lightweight, all-in-one sleep systems designed for toddlers and young children on the go. The
brand was created to solve a real family problem: replacing heavy, awkward travel cribs with
something parents actually want to pack. The result is a cozy, safe sleep space that fits in a carry - on and goes wherever families do. WrovenDen is built for the long haul, durable enough for years of road trips, camping adventures, and beach vacations, and thoughtfully designed for children ages 15 months to 6 years. Come find the WrovenDen Kids Zone on the festival grounds, a dedicated space for little ones to rest, play, and decompress.
Shokz
Meet Shokz, the global leader in open-ear sports headphones. Designed specifically for outdoor enthusiasts, our headphones allow you to securely listen to your favorite music or podcasts while maintaining complete situational awareness on the trails. Featuring a lightweight, bud-free design, sweat and water resistance, and a fit that won’t fall out no matter how hard you push, Shokz is your ultimate audio companion for running, biking, and safely exploring the outdoors.
Good Bru
Good Bru takes a different approach to gut health. It’s an organic functional symbiotic made in Denver, CO that fits into your daily routine and supports those good microbes your mama gave you at birth. Tasteless and backed by over 25 clinical studies you can stir it right into your morning cup of joe.
Rocky Mountain Cannabis
Rocky Mountain Cannabis is Colorado’s premier cannabis shop, with options to choose from in every category. RMC strives for greatness, whether that is in product, ease of purchasing online, or customer service. We pilot the way for innovation in the cannabis industry, and pride ourselves on our caring and cultivated company culture. Shop with us today in person, online, or through our app!
Socorro Tequila
Crafted from 100% Blue Weber agave, Socorro Tequila is pure, balanced, and true to the spirit itself. Sip it neat to savor the natural flavors or mix it into your favorite cocktail. The character of the agave still shines through. This is honest tequila, traditionally made with love, craft, history, and appreciation for what tequila should be. No additives. Nothing unnecessary. Just exceptional tequila in your glass. Agave. Water. Yeast. That’s it.
Eco-Products
The idea probably hit Steve Savage while standing on top of a Colorado 14’er or while traveling across the rolling plains of Kansas where he went to College. His idea was to bring high quality eco-friendly products to the Boulder business community.
In 1990, Steve took the orders, delivered the goods, counted inventory, and maintained the delivery van. It was several years before Steve rewarded himself the luxury of hiring an employee. Now, Eco-Products has over 60 employees in the Corporate office alone.
As consumer’s environmental consciousness expanded, so did Eco-Products. Today Eco-Products sells over 100 different products to all fifty states, Canada, and Mexico. They grew from a small eco-friendly distributor into the most recognized brand of environmental foodservice products nationwide, always ‘walking the talk’.
Meier Skis
Meier Skis, based in Denver, Colorado, manufactures skis out of locally harvested Colorado Aspen and Pine Beetle Kill resulting in an award winning light and poppy ride. The handmade manufacturing process combined with the use of locally sourced materials may very well make Meier Skis the most sustainable ski manufactured in the world. Meier Skis, handmade skis from Colorado trees.
Ozo Coffee
Santa Cruz Guitar Company
Since 1976 in the heart of Santa Cruz, California, master luthier Richard Hoover and his team of luthiers build under a singular vision: to create heirloom-quality instruments that honor the timeless traditions of violin lutherie while pushing the boundaries of acoustic guitar craftsmanship. Santa Cruz Guitars is honored to support Telluride Bluegrass Festival as part of celebrating our F irst Fifty Years.
Our Wood Has a Story: Reclamation, sustainable yield, and responsible harvesting guide our wood selection. Tonal qualities improve with age due to the resins that polymerize once wood is removed from a living tree. We use this secret to enable our new guitars to possess a legitimate vintage sound from the start.
We employ the techniques of master violin luthiers to voice and tune by hand, manipulating the dimensions of the top and bracing. This creates consistent harmony, sustain, and sophistication of complex tone on every instrument we build.
Hand voiced and tuned for a sophistication of sound that you won’t outgrow, Santa Cruz Guitars are instruments built for sound, durability, and repairability that will serve generations of musicians. Santa Cruz Guitars are the ones you’ll write new songs on.
Taylor Quality Guitars
Founded in 1974, Taylor Guitars is one of the world’s leading manufacturers of acoustic guitars. Renowned for blending an innovative use of modern technology with a master craftsman’s attention to detail, Taylor guitars are widely considered among the best sounding and easiest to play in the world. Many of today’s leading musicians make Taylor their guitar of choice, including Jason Mraz, Zac Brown, Shawn Mendes, and Taylor Swift, among many others.
Sunsense
Established in 1990, Sunsense Solar has grown into one of the premier solar electric and energy storage companies in Western Colorado and beyond.Sunsense provides turnkey Engineering, Procurement and Construction services for solar electric and energy storage systems of all sizes and applications. The Sunsense goal is to proactively build a long-term, sustainable business based on quality, credibility, and service to our clients.
Green Goo
Green Goo by Sierra Sage Herbs is a women-owned, family-operated B Corp creating plant-based first aid and personal care products made in the USA. Rooted in herbal wisdom and crafted with 100% natural ingredients, Green Goo offers effective alternatives to traditional single-use, chemical-based products through botanical solutions that are safe for people, families, and the planet.
What began as small batches made with care for friends, family, and our local farmers market has grown into a trusted line of herbal products used by people across the country. Even as we have grown, we remain deeply committed to our roots. We still make our products with the same care, intention, and integrity as those first batches made in our kitchen.
Together, we move forward with a deep commitment to pure products, sustainable practices, and a positive impact on the planet.
Leave No Trace
Leave No Trace is a 501(c)(3) non-profit organization providing Leave No Trace programs, education, training and outreach in all 50 states and more than 100 countries around the globe. Utilizing the power of science, education for all and stewardship to support and protect nature, Leave No Trace is on a mission to ensure a sustainable future for the outdoors.
Learn more at: www.LNT.org.
Pinhead Institute
Telluride-based Pinhead Institute collaborates with the Smithsonian Institution’s Rural Initiative : Considered the nation’s museum since 1846, the Smithsonian is dedicated to reaching Americans wherever they are. The Smithsonian’s Rural Initiative was founded in 2023 to reframe the transformational resources, expertise, and opportunities of the Institution as not only a destination in Washington, D.C., but also a public service that can be accessed by rural communities across the country. Our asset-based approach is simple: to develop meaningful and sustained collaborations with rural communities to identify and address their local priorities.
This work happens when we support and partner with local organizations that have already earned the trust of their local community. The Pinhead Institute, located in beautiful Telluride, Colorado, is a Smithsonian Affiliate and a founding member of the Rural Leaders Cohort. Pinhead promotes preK - 12th grade science education across rural Southwest Colorado with a highly motivated network of the world’s leading scientists who support programming with unparalleled access to scientific thinking and discovery.
Telluride Mountain Village Owners Association
TMVOA’s mission is to preserve and promote a vital resort community for its members, with attention to creating a sustainable village with a vibrant economy. To accomplish this mission, our primary areas of focus include: event sponsorship, gondola funding, grant awards, community research, and guest services funding. Please visit our website often to find out what TMVOA is doing and what’s going on in the community.
Q Mixers
At Q Mixers we believe great drinks start with great mixers. Made with real ingredients, less sugar, max fizz, and less fuss. Whether you’re crafting a cocktail, enjoying a mocktail, or simply mixing it up, however you Q it up, we’re here to make sure you have a delicious drink every time.
Interested in Becoming a Festival Partner?
If your company or organization has a sustainability, music, or outdoor focus and you are interested in partnering, please contact us at [email protected].